Hey Thhere! Meet
SHEENA
Sheena is a healthcare advocate, futurist, and, policy champion. Before becoming an entrepreneur, Sheena excelled as a healthcare government relations professional in Washington, D.C., where she represented major trade associations and Fortune 50 companies before the White House, Congress, CMS, and the FDA.
Her work with K'ept Health and Ethos has not only elevated the conversation around healthcare and women’s health but has also earned her numerous accolades from the Washington Business Journal, Columbia University’s HITTLAB and Kisaco Research.
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Sheena continues her policy work through industry leadership roles with the Women's High Tech Coalition and as the Co-Chair of the Women’s Health Working Group and a member of the Healthcare in A.I. Working Group for the Consumer Technology Association (producers of CES). ​​

And so the journey continues
"Once I saw it, I couldn't unsee it. This isn't just a systemic failure. This is a blind spot."
Working with clients, partners, and colleagues, Sheena help's pinpoint strategies and policies, analyze market trends, and balance patient and consumer needs—driving better care, closing access gaps, and delivering measurable business impact and success.
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When Sheena sits behind the mic as a guest, expect insightful, no-nonsense discussions—with a little humor here and there—on the future of healthcare, women’s health, the power of data, and the technology reshaping our well-being. Sheena breaks down complex topics, challenges outdated narratives, and shares actionable insights that women, businesses, and innovators can implement in their day-to-day activities—driving real change in healthcare along the way.
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