Thoughts In Motion,
INDUSTRY AFFAIRS
Advancing healthcare requires more than innovation—it demands standards, policies, and collaboration to ensure technology is effective, ethical, and equitable.
Sheena's industry work focuses on shaping the future of AI in healthcare, leading efforts to create the structured foundation of a formal FemTech industry—one that does not yet fully exist—and influencing policies that impact data privacy and digital health.
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By working alongside regulators, industry leaders, and policymakers, Sheena can provide critical insights that help guide decision-making.
Innovation alone isn't enough
"Real change in healthcare doesn’t happen in silos—it happens when leaders across industries come together."
Being actively involved in industry affairs isn’t just about influence—it’s about driving real change, ensuring accountability, and shaping a healthcare system that works for everyone.
SELECT ACTIVITIES
mission #1
Defining the Future, Tech Standards For Women's Health
As Co-Chair of the Women’s Health Working Group at the Consumer Technology Association (creators of CES), Sheena leads a groundbreaking initiative to establish the industry’s first-ever set of standards for women’s health technologies.
This work is setting a new precedent—ensuring that innovation in consumer health, digital health, and MedTech not only addresses the unique needs of women but does so with thoughtful design, responsible data practices, and equity at its core.
These standards are paving the way for more trusted, inclusive, and effective technologies in a market long overlooked, helping to define what it means to build with women in mind from the start.​​​
TESTIMONIAL
what they said
"Sheena's expertise in digital health and AI made her op-ed for our congressional briefing report an essential perspective on the future of healthcare equity. Her ability to break down complex issues—ranging from data privacy to AI bias—into thoughtful, actionable insights was invaluable. Sheena’s work continues to shape important conversations around innovation, access, and representation in healthcare."​​
​​~ T.FW, Sr. Staffer, Member of the House Committee on Energy and Commerce